Ad & PR Campaigns
Discover Bank
This media relations campaign for Discover Bank's new Cashback Checking account contains a briefing book, including a pitch list and influencer dossiers with key message points, personalized pitch e-mails for influencers, and recommendations related to the implementation of the campaign idea(s)/focus.
CivicLab
Developed an ad campaign for a small nonprofit in Chicago and created a social media interactive campaign called #IdeasMeetCL. The objective was to increase social media awareness of CivicLab as a brand for sharing ideas and networking by increasing 250 Facebook likes and 100 Twitter followers over 6 months.
Mazola Sazon
The objective for this campaign was to launch Mazola Sazón in the massive media with the goal of establishing it as a differentiated choice among housewives.